The Company
Treecard is a Series A fintech building banking, card, and payments products that empower users to take climate action through their everyday spending.
The Role
As Product Marketing Manager, I led customer research, GTM strategy, and growth initiatives across the full product line.
The Challenges
Coming soon.
My Accomplishments
- Launched 4 new fintech products, leading customer research, GTM, and growth initiatives for each
- Built a new product from 0 to 1: onboarded 2,000 users, conducted 350+ interviews, and built the initial roadmap
- Reduced overall client churn from 28% to 15% using targeted re-engagement campaigns
- Boosted payments revenue by 15% through iterative improvements to lifecycle marketing
- Optimized onboarding sequence based on user feedback, reducing in-funnel dropoff by 27%
- Ran frequent email campaigns to drive new feature adoption, with an average open rate of 76%
- Led cross-functional teams across customer experience, growth, and product initiatives
What I Learned
Coming soon.