The Company
The Decision Lab is a socially conscious research firm that applies behavioural science to enhance UX, product, and marketing for clients ranging from early-stage startups to the Government of Canada.
The Role
As Associate Consultant, I worked across research, writing, and go-to-market strategy for a range of clients.
The Challenges
Coming soon.
My Accomplishments
- Developed go-to-market strategy and wireframes for an early-stage UK fintech startup
- Conducted customer research for the Government of Canada’s heart health application
- Wrote engaging, simplified articles on technical and scientific topics for an audience of 30,000+
What I Learned
Coming soon.