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    <title>Triumph Kerins</title>
    <link>https://triumphk.ca/</link>
    <description>Recent content on Triumph Kerins</description>
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    <item>
      <title>Blaise Transit</title>
      <link>https://triumphk.ca/projects/blaise-transit/</link>
      <pubDate>Tue, 07 Apr 2026 00:00:00 +0000</pubDate>
      <guid>https://triumphk.ca/projects/blaise-transit/</guid>
      <description>&lt;h3 id=&#34;the-company&#34;&gt;The Company&lt;/h3&gt;&#xA;&lt;p&gt;Blaise Transit is a mobility SaaS startup building AI-powered on-demand transit technology for communities that lack reliable public transit options.&lt;/p&gt;&#xA;&lt;h3 id=&#34;the-role&#34;&gt;The Role&lt;/h3&gt;&#xA;&lt;p&gt;As Account Executive, I own the full sales cycle across dozens of mid-market accounts — from prospecting and discovery through to close.&lt;/p&gt;&#xA;&lt;h3 id=&#34;the-challenges&#34;&gt;The Challenges&lt;/h3&gt;&#xA;&lt;p&gt;&lt;em&gt;Coming soon.&lt;/em&gt;&lt;/p&gt;&#xA;&lt;h3 id=&#34;my-accomplishments&#34;&gt;My Accomplishments&lt;/h3&gt;&#xA;&lt;ul&gt;&#xA;&lt;li&gt;Achieved 128% of yearly quota within the first 5 months&lt;/li&gt;&#xA;&lt;li&gt;Closed over $300K in revenue faster than any new hire in company history&lt;/li&gt;&#xA;&lt;li&gt;Redesigned core sales materials to sharpen value articulation and positioning, contributing to the first quarter exceeding company sales targets in several months&lt;/li&gt;&#xA;&lt;li&gt;Identified and eliminated inefficiencies in the sales process, accelerating deal progression by 37%&lt;/li&gt;&#xA;&lt;/ul&gt;&#xA;&lt;h3 id=&#34;what-i-learned&#34;&gt;What I Learned&lt;/h3&gt;&#xA;&lt;p&gt;&lt;em&gt;Coming soon.&lt;/em&gt;&lt;/p&gt;</description>
    </item>
    <item>
      <title>Treecard</title>
      <link>https://triumphk.ca/projects/treecard/</link>
      <pubDate>Wed, 01 Jan 2025 00:00:00 +0000</pubDate>
      <guid>https://triumphk.ca/projects/treecard/</guid>
      <description>&lt;h3 id=&#34;the-company&#34;&gt;The Company&lt;/h3&gt;&#xA;&lt;p&gt;Treecard is a Series A fintech building banking, card, and payments products that empower users to take climate action through their everyday spending.&lt;/p&gt;&#xA;&lt;h3 id=&#34;the-role&#34;&gt;The Role&lt;/h3&gt;&#xA;&lt;p&gt;As Product Marketing Manager, I led customer research, GTM strategy, and growth initiatives across the full product line.&lt;/p&gt;&#xA;&lt;h3 id=&#34;the-challenges&#34;&gt;The Challenges&lt;/h3&gt;&#xA;&lt;p&gt;&lt;em&gt;Coming soon.&lt;/em&gt;&lt;/p&gt;&#xA;&lt;h3 id=&#34;my-accomplishments&#34;&gt;My Accomplishments&lt;/h3&gt;&#xA;&lt;ul&gt;&#xA;&lt;li&gt;Launched 4 new fintech products, leading customer research, GTM, and growth initiatives for each&lt;/li&gt;&#xA;&lt;li&gt;Built a new product from 0 to 1: onboarded 2,000 users, conducted 350+ interviews, and built the initial roadmap&lt;/li&gt;&#xA;&lt;li&gt;Reduced overall client churn from 28% to 15% using targeted re-engagement campaigns&lt;/li&gt;&#xA;&lt;li&gt;Boosted payments revenue by 15% through iterative improvements to lifecycle marketing&lt;/li&gt;&#xA;&lt;li&gt;Optimized onboarding sequence based on user feedback, reducing in-funnel dropoff by 27%&lt;/li&gt;&#xA;&lt;li&gt;Ran frequent email campaigns to drive new feature adoption, with an average open rate of 76%&lt;/li&gt;&#xA;&lt;li&gt;Led cross-functional teams across customer experience, growth, and product initiatives&lt;/li&gt;&#xA;&lt;/ul&gt;&#xA;&lt;h3 id=&#34;what-i-learned&#34;&gt;What I Learned&lt;/h3&gt;&#xA;&lt;p&gt;&lt;em&gt;Coming soon.&lt;/em&gt;&lt;/p&gt;</description>
    </item>
    <item>
      <title>Can Money Buy Happiness? A Deeper Dive</title>
      <link>https://triumphk.ca/posts/my-first-post/</link>
      <pubDate>Fri, 27 Aug 2021 00:00:00 +0000</pubDate>
      <guid>https://triumphk.ca/posts/my-first-post/</guid>
      <description>&lt;p&gt;&amp;ldquo;Money is the root of all evil.&amp;rdquo; &amp;ldquo;Money can&amp;rsquo;t buy happiness.&amp;rdquo; &amp;ldquo;Mo&amp;rsquo; Money, Mo&amp;rsquo; Problems.&amp;rdquo;&lt;/p&gt;&#xA;&lt;p&gt;Whether it be from the Bible, a parent, or the Notorious B.I.G, we have all heard the same old narrative: money isn&amp;rsquo;t the answer to our problems. Despite these warnings, we often spend our days laboring away in hopes of bagging that promotion or securing a raise. We fantasize about being rich, hunt for high-paying jobs, and constantly try to move up the financial ladder, often assuming these things will truly make us happy.&lt;/p&gt;</description>
    </item>
    <item>
      <title>The Decision Lab</title>
      <link>https://triumphk.ca/projects/the-decision-lab/</link>
      <pubDate>Thu, 01 Apr 2021 00:00:00 +0000</pubDate>
      <guid>https://triumphk.ca/projects/the-decision-lab/</guid>
      <description>&lt;h3 id=&#34;the-company&#34;&gt;The Company&lt;/h3&gt;&#xA;&lt;p&gt;The Decision Lab is a socially conscious research firm that applies behavioural science to enhance UX, product, and marketing for clients ranging from early-stage startups to the Government of Canada.&lt;/p&gt;&#xA;&lt;h3 id=&#34;the-role&#34;&gt;The Role&lt;/h3&gt;&#xA;&lt;p&gt;As Associate Consultant, I worked across research, writing, and go-to-market strategy for a range of clients.&lt;/p&gt;&#xA;&lt;h3 id=&#34;the-challenges&#34;&gt;The Challenges&lt;/h3&gt;&#xA;&lt;p&gt;&lt;em&gt;Coming soon.&lt;/em&gt;&lt;/p&gt;&#xA;&lt;h3 id=&#34;my-accomplishments&#34;&gt;My Accomplishments&lt;/h3&gt;&#xA;&lt;ul&gt;&#xA;&lt;li&gt;Developed go-to-market strategy and wireframes for an early-stage UK fintech startup&lt;/li&gt;&#xA;&lt;li&gt;Conducted customer research for the Government of Canada&amp;rsquo;s heart health application&lt;/li&gt;&#xA;&lt;li&gt;Wrote engaging, simplified articles on technical and scientific topics for an audience of 30,000+&lt;/li&gt;&#xA;&lt;/ul&gt;&#xA;&lt;h3 id=&#34;what-i-learned&#34;&gt;What I Learned&lt;/h3&gt;&#xA;&lt;p&gt;&lt;em&gt;Coming soon.&lt;/em&gt;&lt;/p&gt;</description>
    </item>
    <item>
      <title>About</title>
      <link>https://triumphk.ca/about/</link>
      <pubDate>Mon, 01 Jan 0001 00:00:00 +0000</pubDate>
      <guid>https://triumphk.ca/about/</guid>
      <description>&lt;p&gt;Hi! I&amp;rsquo;m Triumph, a product marketer and account executive from Canada 👋&lt;/p&gt;&#xA;&lt;p&gt;Currently, I work at Blaise Transit, a mobility tech company using AI to help communities launch public transit.&lt;/p&gt;&#xA;&lt;p&gt;Previously, I worked at Treecard as a product marketer and The Decision Lab as a consulting associate.&lt;/p&gt;&#xA;&lt;p&gt;I also write often — mainly on psychology, economics, climate, technology, philosophy, and whatever else is on my mind. You can read more &lt;a href=&#34;https://triumphk.ca/posts/&#34;&gt;here&lt;/a&gt;!&lt;/p&gt;&#xA;&lt;h3 id=&#34;what-im-doing-now&#34;&gt;What I&amp;rsquo;m Doing Now&lt;/h3&gt;&#xA;&lt;ul&gt;&#xA;&lt;li&gt;Working on rural public transit projects 🚌&lt;/li&gt;&#xA;&lt;li&gt;Learning more bout energy economics, ocean systems, and public policy 🌊&lt;/li&gt;&#xA;&lt;li&gt;Lifting weights, building AI automations, and learning adult skills 🧑‍🔧&lt;/li&gt;&#xA;&lt;/ul&gt;&#xA;&lt;h3 id=&#34;work-with-me&#34;&gt;Work With Me&lt;/h3&gt;&#xA;&lt;p&gt;Feel free to reach out about work, projects, or just to say hi on my &lt;a href=&#34;https://triumphk.ca/contact/&#34;&gt;contact page&lt;/a&gt;!&lt;/p&gt;</description>
    </item>
    <item>
      <title>Contact</title>
      <link>https://triumphk.ca/contact/</link>
      <pubDate>Mon, 01 Jan 0001 00:00:00 +0000</pubDate>
      <guid>https://triumphk.ca/contact/</guid>
      <description>&lt;p&gt;If you&amp;rsquo;d like to get in touch, please email me at &lt;a href=&#34;mailto:triumph.h.kerins@gmail.com&#34;&gt;triumph.h.kerins@gmail.com&lt;/a&gt;.&lt;/p&gt;&#xA;&lt;p&gt;I try to answer promptly. If you haven&amp;rsquo;t heard back in a week or more, feel free to ping me again.&lt;/p&gt;&#xA;&lt;p&gt;Also, feel free to reach out on &lt;a href=&#34;https://www.linkedin.com/in/triumph-kerins/&#34;&gt;LinkedIn&lt;/a&gt;.&lt;/p&gt;</description>
    </item>
    <item>
      <title>Elements</title>
      <link>https://triumphk.ca/elements/</link>
      <pubDate>Mon, 01 Jan 0001 00:00:00 +0000</pubDate>
      <guid>https://triumphk.ca/elements/</guid>
      <description>&lt;p&gt;A paragraph looks like this — Globally incubate standards compliant channels before scalable benefits. Quickly disseminate superior deliverables whereas web-enabled applications. Quickly drive clicks-and-mortar catalysts for change before vertical architectures. Credibly reintermediate backend ideas for cross-platform models. Continually reintermediate integrated processes through technically sound intellectual capital. Holistically foster superior methodologies.&lt;/p&gt;&#xA;&lt;hr&gt;&#xA;&lt;h2 id=&#34;headings-by-default&#34;&gt;Headings by default:&lt;/h2&gt;&#xA;&lt;h1 id=&#34;h1-default-styles-for-headings&#34;&gt;H1 Default styles for headings&lt;/h1&gt;&#xA;&lt;h2 id=&#34;h2-default-styles-for-headings&#34;&gt;H2 Default styles for headings&lt;/h2&gt;&#xA;&lt;h3 id=&#34;h3-default-styles-for-headings&#34;&gt;H3 Default styles for headings&lt;/h3&gt;&#xA;&lt;h4 id=&#34;h4-default-styles-for-headings&#34;&gt;H4 Default styles for headings&lt;/h4&gt;&#xA;&lt;h5 id=&#34;h5-default-styles-for-headings&#34;&gt;H5 Default styles for headings&lt;/h5&gt;&#xA;&lt;h6 id=&#34;h6-default-styles-for-headings&#34;&gt;H6 Default styles for headings&lt;/h6&gt;&#xA;&lt;hr&gt;&#xA;&lt;h2 id=&#34;lists&#34;&gt;Lists&lt;/h2&gt;&#xA;&lt;h3 id=&#34;ordered-list-example&#34;&gt;Ordered list example:&lt;/h3&gt;&#xA;&lt;ol&gt;&#xA;&lt;li&gt;Poutine drinking vinegar bitters.&lt;/li&gt;&#xA;&lt;li&gt;Coloring book distillery fanny pack.&lt;/li&gt;&#xA;&lt;li&gt;Venmo biodiesel gentrify enamel pin meditation.&lt;/li&gt;&#xA;&lt;li&gt;Jean shorts shaman listicle pickled portland.&lt;/li&gt;&#xA;&lt;li&gt;Salvia mumblecore brunch iPhone migas.&lt;/li&gt;&#xA;&lt;/ol&gt;&#xA;&lt;hr&gt;&#xA;&lt;h3 id=&#34;unordered-list-example&#34;&gt;Unordered list example:&lt;/h3&gt;&#xA;&lt;ul&gt;&#xA;&lt;li&gt;Bitters semiotics vice thundercats synth.&lt;/li&gt;&#xA;&lt;li&gt;Literally cred narwhal bitters wayfarers.&lt;/li&gt;&#xA;&lt;li&gt;Kale chips chartreuse paleo tbh street art marfa.&lt;/li&gt;&#xA;&lt;li&gt;Mlkshk polaroid sriracha brooklyn.&lt;/li&gt;&#xA;&lt;li&gt;Pug you probably haven&amp;rsquo;t heard of them air plant man bun.&lt;/li&gt;&#xA;&lt;/ul&gt;&#xA;&lt;hr&gt;&#xA;&lt;h2 id=&#34;table&#34;&gt;Table&lt;/h2&gt;&#xA;&lt;div class=&#34;table-container&#34;&gt;&#xA;  &lt;table&gt;&#xA;    &lt;tr&gt;&lt;th&gt;Header 1&lt;/th&gt;&lt;th&gt;Header 2&lt;/th&gt;&lt;th&gt;Header 3&lt;/th&gt;&lt;th&gt;Header 4&lt;/th&gt;&lt;th&gt;Header 5&lt;/th&gt;&lt;/tr&gt;&#xA;    &lt;tr&gt;&lt;td&gt;Row:1 Cell:1&lt;/td&gt;&lt;td&gt;Row:1 Cell:2&lt;/td&gt;&lt;td&gt;Row:1 Cell:3&lt;/td&gt;&lt;td&gt;Row:1 Cell:4&lt;/td&gt;&lt;td&gt;Row:1 Cell:5&lt;/td&gt;&lt;/tr&gt;&#xA;    &lt;tr&gt;&lt;td&gt;Row:2 Cell:1&lt;/td&gt;&lt;td&gt;Row:2 Cell:2&lt;/td&gt;&lt;td&gt;Row:2 Cell:3&lt;/td&gt;&lt;td&gt;Row:2 Cell:4&lt;/td&gt;&lt;td&gt;Row:2 Cell:5&lt;/td&gt;&lt;/tr&gt;&#xA;    &lt;tr&gt;&lt;td&gt;Row:3 Cell:1&lt;/td&gt;&lt;td&gt;Row:3 Cell:2&lt;/td&gt;&lt;td&gt;Row:3 Cell:3&lt;/td&gt;&lt;td&gt;Row:3 Cell:4&lt;/td&gt;&lt;td&gt;Row:3 Cell:5&lt;/td&gt;&lt;/tr&gt;&#xA;    &lt;tr&gt;&lt;td&gt;Row:4 Cell:1&lt;/td&gt;&lt;td&gt;Row:4 Cell:2&lt;/td&gt;&lt;td&gt;Row:4 Cell:3&lt;/td&gt;&lt;td&gt;Row:4 Cell:4&lt;/td&gt;&lt;td&gt;Row:4 Cell:5&lt;/td&gt;&lt;/tr&gt;&#xA;    &lt;tr&gt;&lt;td&gt;Row:5 Cell:1&lt;/td&gt;&lt;td&gt;Row:5 Cell:2&lt;/td&gt;&lt;td&gt;Row:5 Cell:3&lt;/td&gt;&lt;td&gt;Row:5 Cell:4&lt;/td&gt;&lt;td&gt;Row:5 Cell:5&lt;/td&gt;&lt;/tr&gt;&#xA;    &lt;tr&gt;&lt;td&gt;Row:6 Cell:1&lt;/td&gt;&lt;td&gt;Row:6 Cell:2&lt;/td&gt;&lt;td&gt;Row:6 Cell:3&lt;/td&gt;&lt;td&gt;Row:6 Cell:4&lt;/td&gt;&lt;td&gt;Row:6 Cell:5&lt;/td&gt;&lt;/tr&gt;&#xA;  &lt;/table&gt;&#xA;&lt;/div&gt;&#xA;&lt;hr&gt;&#xA;&lt;h2 id=&#34;quotes&#34;&gt;Quotes&lt;/h2&gt;&#xA;&lt;h4 id=&#34;a-quote-looks-like-this&#34;&gt;A quote looks like this:&lt;/h4&gt;&#xA;&lt;blockquote&gt;&#xA;&lt;p&gt;The longer I live, the more I realize that I am never wrong about anything, and that all the pains I have so humbly taken to verify my notions have only wasted my time!&lt;/p&gt;</description>
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